Internet Marketing Consultant

User Experience

User Experience– this is in relation to your website visitors.  Experience is key.  Having a “sticky” site is one of the many parts of user experience.  Some of the user experience expertise we provide, is listed below:

  • Web Layout
    • Web layout is the basis for user experience. Making sure your site is designed to be asthetically pleasing, as well as highlighting important features on your website. Accessibility, along with proper SEO techniques is also extremely important for web layout as well.
  • Functionality
    • Proper functionality is a must, for optimal user experience. Making sure the site loads properly, and the page renders quickly is very important.  We will make sure to incorporate the best functionality for your business.
  • Usability
    • Your site should flow quickly and easily, for your audience. Getting the audience to their destination quickly and efficiently is a must for optimal user experience.  Not doing this correctly could result in early exits, thus lowering your conversion rates.
  • Messaging-CTA
    • Using clear and concise messaging can have an extremely positive result for your website. Making sure the messaging is the right size, color and in the right location can be key as well.
  • Visitor Flow
    • Keeping your visitors engaged throughout their experience on your site can make or break your business. Making sure you are pointing them in the right direction, and provide them with the content they are looking for is the best way to optimize your user flow.
  • Behavorial Patterns
    • Being able to analyze and predict your audience’s actions can have a big lift in your sales and/or traffic. Watching trends, paying attention to seasons and constantly analyzing your competitors’ actions can help to determine these behavorial patterns.
  • Conversions
    • The key subject in user experience and the most important of all subjects, conversions is the final action the consumer makes to make the visit a success. Whether it’s a sale, or a lead, we can help maximize conversions while minimizing the cost.